Today we are adding 11,500 miles of fiber to our North American backbone. It’s a big extension, so why are we doing it?
The reason is to keep giving customers what they want – which is quite a lot. People expect to have instant access to everything from anywhere. And as bandwidth demand continues to grow, giving it to them is an ever-growing challenge. The best way to meet this challenge is to provide more direct connection between customers and content. Adding fiber lets us do this.
For me, the most satisfying thing about this expansion is that we are doing it because of the growing demand for our services in the Americas. Our volumes in the US have doubled every year since 2010 and our South American business is really taking off.
But enough about us, let’s get back to the end user. It’s easy to think of them as a spoiled generation, but I don’t think that’s the case. It’s just human nature. If you have always gotten what you want, why would you accept anything less? Besides, if there is a spoiled generation, I’m part of it. We all are. Buffering used to be just part of life, but now it just feels painful.
So rather than debate why our customers demand so much, I say we just make sure we are ready to keep giving it to them.