Making 2014 easier for you

Wednesday, January 22 2014

So, how are your New Year’s resolutions holding up? Mine are still on track, including the one about getting even closer to our customers. I´m currently meeting quite a few at this week´s major industry event, the (PTC’14) in Honolulu. In talking to our customers, one thing is clear; we are all going to need to work a lot more closely to keep up with end user demand in 2014. I’m not just talking about the explosion in bandwidth demand; the biggest challenge will be meeting expectations. End users have moved beyond connection to full immersion. If they even notice your service, you’re doing something wrong.

Of course, this wasn’t a shock realization we all woke up with on January 1. We have been driving this for years; putting in place and constantly developing the infrastructure, network, systems and people to be ready. What we need to do now is to become even more customer centric. This means closer co-operation, even co-creation, with our customers and suppliers so we can act together to meet rapidly changing demands. In short, our plan is to be easy to work with in these exciting as well as challenging times ahead.

Personally, 2014 promises to be a very big year as I have been entrusted with the responsibility of heading up the TSIC business. My immediate plans have a dual focus. We will continue to develop our offering so we can enable innovation by supporting emerging services and business models. I am also expanding my New Year’s resolution to the whole TSIC team. I will be pushing them to be even closer to our customers and suppliers, so that we play our part in delivering the quality-of-experience that end users are going to demand in 2014 and beyond.

So don’t be surprised if you see and hear from us more this year…

Wishing you all a successful 2014 made easier by us!

Brendan Ives
President, TeliaSonera International Carrier