5 trends from SXSW

Wednesday, March 26 2014


TeliaSonera International Carrier’s partner Peter Rosdahl, from the online strategy agency For Sure, reports from this year’s SXSW in Austin, Texas, USA.


It’s my fourth year at the digital conference South by Southwest (SXSW), the conference where Twitter, Foursquare and many other services became famous. This year I found a couple of trends that I want to highlight.


1. The 3D-printer has gone mainstream
When I first saw a real 3D-printer around 2008 I didn’t really know what to use it for but now we see concepts that are large scale. We see everything from 3D-printed food,  3D-printed toys even to 3D-printed real size houses. Every household will not have a 3D-printer tomorrow but it certainly will become more and more common.

2. Large corporations drives the new music business
In Lady Gaga’s keynote she describes that the new music business is driven by large corporations that can afford to have artists to play at their events. The traditional record labels doesn’t have the money anymore but the larger corporations does. This year we saw everything from Samsung and Doritos to Spotify and Pandora to promote big artists to play at their events.

3. Foodtech
What’s happening when our food gets connected? We see a lot of food companies taking the step to the digital age. Oreo is still making great campaigns and we see other companies focusing on the processing of food, distribution of food and even 3D-printing food. The food is getting connected and it’s happening right now.

4. Everyone is connected – all the time
We track how many steps we take, how many calories we eat per day and we taking photos and publish it on the web through our mobile devices. We are in constant need of internet connectivity when everyone is using mobile phones, connected wristbands to track our health and even a couple of connected glasses from Google. We need to support this connectivity.

5. Change of the internet interface
Internet historically has been a browser on the screen on your desktop computer. Now when your coffee machine is getting connected we need other interfaces to see if it’s making good coffee. We use mobile phones to get notifications and the user demands that the web page should be able to read on a mobile device. The internet is not about the desktop computer anymore, it’s much more than that.

SXSW is the conference to go to if you are interested in what’s going to happen in the future. See you there next year!

By Peter Rosdahl, For Sure