Did we really say that to our customers?

Friday, February 20 2015

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Blogging_BrendanI received a panicked phone call from a sales manager today. He told me we had sent out a report saying we’re not really interested in the results of our customer experience survey. I told him not to worry, I don’t think our customers are either – they’re more interested in what we’re doing about it.

Last year we focused on identifying how we can improve our customers’ experience. This year is all about making those improvements. But rather than hiding our findings behind a corporate smokescreen, we want to be open about it. We have identified the 7 things you told us we could do better, and the 7 things we are doing to improve them.

But don’t take my word for it, read about it in the report: What you told us. And what we’re doing about it.