I received a panicked phone call from a sales manager today. He told me we had sent out a report saying we’re not really interested in the results of our customer experience survey. I told him not to worry, I don’t think our customers are either – they’re more interested in what we’re doing about it.
Last year we focused on identifying how we can improve our customers’ experience. This year is all about making those improvements. But rather than hiding our findings behind a corporate smokescreen, we want to be open about it. We have identified the 7 things you told us we could do better, and the 7 things we are doing to improve them.
But don’t take my word for it, read about it in the report: What you told us. And what we’re doing about it.
This is Anywhereization
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything
Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.