Have you seen our new short film yet? It’s just been released and it’s already making waves. We wanted to make a film about the extreme consequences of our growing dependency on being connected. The only thing is, when people see the film they are realizing that maybe it’s not that extreme at all – it’s just life.
We used to connect to the Internet – now we’re just online. We create worlds of social media and gaming, and perfect lives to live in them. We rely on cloud platforms to do business and being able to communicate with global offices as if they’re in the next room. But the more we rely on the Internet, the more there is at stake. What happens when things go wrong? More importantly, how can we prevent things from going wrong or minimize the impact when they do?
After the success of our 2013 film, ‘A message from your future end users’, we knew we had a tough act to follow. This time, we wanted to go a little deeper but still keep the humour, so that’s why we brought in director Tim Hamilton. If anyone has seen the parody, “Truth in Advertising”, they will know exactly what I’m talking about. He combines just the right level of attitude and dry humour to tell an interesting story in 5 minutes. I’m really pleased with the way it turned out, but decide for yourself. Watch it here.
This is Anywhereization
Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything
Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.