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Challenge everything! Starting with ourselves.

3 years ago

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In my last blog post, I explained why one of our Carrier Declarations, “Power to The User”, is at the heart of our business. In an industry full of legacy, where systems, procedures, offerings and technology are often defined for a different reality than the one we are in, I would say our declaration “Challenge Everything” comes next in line. And if you consider the future, that holds even more true.

With the end-user in mind, we, as carriers, constantly have to challenge what and how we do things. This goes the whole way from our core technology and supporting systems, through how we operate and drive the company, to our offerings and the way we do business. This means challenging everything, both small and big. To always evolve and become better.

That is why we challenge our partners and ask our customers to challenge us. And by consistently looking for new ways to do what we do better, we always challenge ourselves. By doing that, we have been instrumental to some of the biggest changes in the world over the last 20 years.

But being a top-ranked carrier today can’t just be about state-of-the-art technology. It’s about a mindset. A way of being. Ultimately, when we say, ‘challenge everything’, it spells change. Because therein lies the first challenge. We need to adapt to the changes that will determine how we think, operate and evolve. ‘Challenge everything’ means to never stop asking “why?”. Because what we have seen is that great things grow out of disruption.

Most of all, we need to keep looking at everything we do through our customers’ eyes and ask, “Is there a better way?”. Putting our customers, and their customers’ needs at the forefront. Not just thinking of what they want today, but what they’re going to need tomorrow – even if they don’t yet know themselves. One example is developing new competences as our industry moves more towards software-driven automation.

In the end, we’re back to our mindsets. As one of the people who inspire us, Sven Yrvind, states, “It’s not about sailing, it’s about finding out about life”. For us, this would translate to, “It’s not about products and technology, it’s about carrying the big ideas of tomorrow.”

However, I’m not sure I would be willing to sacrifice my teeth for it yet! Would you?

Seen the film yet? Click here to see why we think Sven Yrvind is an inspiration for our Carrier Declaration “Challenge Everything”.

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