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Our writers

Bernd Hoogkamp
Bernd Hoogkamp
Johan Malmberg
Johan Malmberg
Mattias Fridström
Mattias Fridström

Chief Evangelist

Staffan Göjeryd
Staffan Göjeryd

CEO

This is Anywhereization

Always-on connectivity is eliminating the gap between here and there. We call this trend Anywhereization. And it’s changing the way we do everything

Anywhereization is not just a technological phenomenon. We are witnessing the demise of distance. Our shopping habits, entertainment and even relationships have become truly global. With increasing reliance on the cloud, and in a world where @ and # are hard currency, ubiquitous connectivity is no longer a luxury – even at the basecamp on Mount Everest.

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